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Making Decisions for the Right or Wrong Reasons (And How to Know the Difference)
There’s a subtle but powerful difference between making a decision from fear… and making one from trust. On the surface, the decision can look identical. Start the business. Hire the coach. Move house. Launch the product. Say yes to the opportunity. But the energy underneath it? That’s everything. Fear vs Trust When we make decisions from fear or scarcity, the inner dialogue sounds like: “If I don’t do this now, I’ll miss out.” “Everyone else is ahead of me.” “This will final
Anna Perry
Feb 245 min read


It Might Not Be Confidence
We’re very quick to say: “I need more confidence.”“I’ve lost my confidence.”“I’m not as confident as I used to be.” But what if that’s not it? Recently a client told me she used to stand up and speak in front of hundreds of people — and now she doesn’t feel she could. She thought she’d lost confidence. When we slowed it down, we realised it wasn’t confidence at all. It was: Environment Risk Desire And something else. You May Have Already Achieved What You Needed To Sometimes
Anna Perry
Feb 162 min read


Self-Sabotage: Why We Do It (Even When We Know Better)
Let’s be honest — we say we love growth. We make vision boards, set stretch goals, maybe even post the occasional inspirational quote. But when the moment comes to step out of our comfort zones? That’s when things get shaky. Because growth — real growth — is uncomfortable. And the moment we start to stretch, push, or show up in a new way, guess who comes knocking? Self-sabotage. What Self-Sabotage Actually Looks Like It’s not always dramatic. Sometimes it's as quiet as: Sud
Anna Perry
Feb 163 min read


Why You might Not be Getting the Results You Want in Business (And How Your Personality Holds the Key)
We’ve all seen it. Two people in the same industry, with similar resources and skills, yet one flies while the other flounders. It’s rarely just about strategy or effort. More often, it’s about alignment. Because here’s the truth: The best business results come when you stop trying to do things like everyone else—and start doing things in a way that suits who you are. This isn’t fluff. It’s fact. And after nearly two decades in business—mentoring lawyers, consultants, creati
Anna Perry
Feb 162 min read


When Being Too Efficient Is Actually Slowing You Down
We’re constantly told that being efficient is the holy grail of running a business — and yes, there’s definitely value in systems that work, time-saving tools, and smart decision-making. But there’s a line — and many of us, especially those with high standards (you know who you are), find ourselves crossing it without even realising. You get so focused on making everything run like clockwork that you start to lose the actual life in your business, and can end up forgetting
Anna Perry
Feb 162 min read


Why hire a coach?
This may be the first time you’ve considered coaching, so let’s start by describing what it is (and what it isn’t). Coaching: Helps you change behaviours that are no longer helpful Supports you in adjusting to increasing stress or new situations Focuses on specific areas like work relationships or the demands of your new function or business Has a positive knock-on effect on other areas of your life Helps you take back the steering wheel in your life You’re guided in that
Anna Perry
Feb 162 min read
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